2019 Seminar: Digital 101 for Small Business- The Modern Consumer Journey

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Name: 2019 Seminar: Digital 101 for Small Business- The Modern Consumer Journey
Date: June 27, 2019
Time: 2:00 PM - 4:00 PM EDT
Registration: Register Now
Event Description:

Digital 101 for Small Businesses
The Modern Consumer Journey:
Content is King


Joel Merlin
Senior Leader, Corporate Talent Development, McClatchy

In today's world, marketing has become more like chess than checkers. Traditional advertising alone won’t be enough to win. It’s vital that businesses understand where and how consumers are interacting with their brand, what they are saying, and how to engage them and ultimately, win their business. 

The modern consumer journey has radically changed and is now based on consumers interacting with content in various digital spaces; every business is now in the publishing business.

This seminar will give insight and education on just what that means and will focus on content in the digital space as part of a 21st-century marketing strategy and the importance of reputation management. 


 
About the Speaker: 
Joel Merlin is a senior leader in coporate talent development and has a passion or helping others navigate and win ina 21st-century marketing world. He holds several Googe certifications, certifications with MarketMotive, is a member of the Association of Talent Development, and has held several leadership positions within digital sales organizations.

 
Event Sponsors:
Location:
Manatee Chamber Lakewood Ranch Office at the McClure Center
4215 Concept Court
Lakewood Ranch 34211
Date/Time Information:
Thursday, June 27
2:00 - 4:00 PM
Contact Information:
Erica Massey 941-748-4842, ext. 123
Fees/Admission:
$30 - Chamber & MYP Members
$27 - Non-Profit Chamber Members
$45 - Future Members

Cancelations made after June 21 will be invoiced and cannot be refunded.
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