2019 Seminar: How to Influence Customers and Increase Sales

How to Influence Customers and Increase Sales

Presented by:
John Bielinski, PA-C
Owner | Dale Carnegie Training Southwest Florida

Do you feel stuck in growing your sales? Are you hearing "No" more often than "Yes"? Biases and assumptive thinking can hold you back from influencing potential customers. In this seminar you'll learn how to avoid thinking traps and recognize the 6 triggers of influence behind every "Yes".

Cognitive Errors – Avoid Thinking Traps in Business (and in Life) 
We all have thinking traps that affect cognition.  These traps, known as heuristics, allow faulty logic to drive decision making and can lead to critical errors.  We'll explore the mistakes made in medical cases and apply them to business.

6 Triggers of Influence – Get "Yes" More Often 
Whenever someone says “yes,” it’s directly linked to one of the six triggers of influence. You'll learn a functional mnemonic on how to recall the triggers, how to spot them, and how to apply them. This is critical to anyone that is in sales or marketing. Conversely, in understanding these principles, it becomes clear when sales professionals are using these techniques on you.