Facebook: Do You Have to Pay to Play?

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Facebook ~ Do You Have To Pay to Play?
by Kevin McNulty, President & CEO
NetWeave Social Networking

Have you noticed a slow but steady decline in your organic reach on Facebook? Rest assured you are not alone. Facebook's news feed algorithm continues to challenge business pages.

Understanding its nature and the variables it uses are vital to being able to produce content it will show to potential clients. But is that enough? Has Facebook finally rigged the game to the point where you HAVE to buy advertising? And if so, how do you do that effectively?

Get answers to your questions while learning:
- What the news feed algorithm entails
- Which variables are most rewarded
- How is content identified as "hot"
- What types of posts are given priority
- How to use the news feed algorithm to your advantage
- The role of Facebook Advertising
- The Ad Algorithm

So do you cast a wide net, or fish with a pole? Don't miss this opportunity for an in-depth look at the news feed process and Facebook advertising.