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DTSTART:20160919T180000Z
DTEND:20160919T200000Z
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SUMMARY:Learn to Protect the Digital Reputation of Your Business
DESCRIPTION:by George Leith\n\nVP of Sales at Vendasta\n\n\n\nMarketing has changed more in the last five years than it had in the 50 before that. No longer can brands one-way broadcast their message on TV\, radio or on newspaper pages and expect consumers to simply believe them. Businesses can tell a story and they must but consumers are now complicit\; they are the other half. Managing the online reputation of a business reviews\, website\, social media\, listings is not optional\, it's essential. The story a business tells must be consistent with what a consumer experiences and authentic to the brand. Inconsistencies cause negative reviews\, lost customers and decreased revenue.\n\n\n\nIn this session that has been renowned by some of the largest media outlets in the US\, Australia\, New Zealand\, Canada and the United Kingdom\, George will give businesses actionable takeaways to implement the minute they walk out the door. They'll learn what people are saying about their business and where\, how to build a relationship through social media\, how to get found online and other essential factors that make or break a business in the democratic age of digital media. Business owners will be armed with the knowledge necessary to make their virtual doorway their main entrance.\n\n\n\nPresented by the Manatee Chamber of Commerce and the Bradenton Herald.
X-ALT-DESC;FMTTYPE=text/html:by George Leith<br />\nVP of Sales at Vendasta<br />\n<br />\nMarketing has changed more in the last five years than it had in the 50 before that.&nbsp\;No longer can brands one-way broadcast their message on TV\, radio or on newspaper&nbsp\;pages and expect consumers to simply believe them. Businesses can tell a story&mdash\;and&nbsp\;they must&mdash\;but consumers are now complicit\; they are the other half. Managing the&nbsp\;online reputation of a business&mdash\;reviews\, website\, social media\, listings&mdash\;is not optional\,&nbsp\;it&rsquo\;s essential. The story a business tells must be consistent with what a consumer&nbsp\;experiences and authentic to the brand. Inconsistencies cause negative reviews\, lost&nbsp\;customers and decreased revenue.<br />\n<br />\nIn this session that has been renowned by some of the largest media outlets in the US\,&nbsp\;Australia\, New Zealand\, Canada and the United Kingdom\, George will give businesses&nbsp\;actionable takeaways to implement the minute they walk out the door. They&rsquo\;ll learn&nbsp\;what people are saying about their business and where\, how to build a relationship&nbsp\;through social media\, how to get found online and other essential factors that make or&nbsp\;break a business in the democratic age of digital media. Business owners will be armed&nbsp\;with the knowledge necessary to make their virtual doorway their main entrance.<br />\n<br />\nPresented by the Manatee Chamber of Commerce and the Bradenton Herald.
LOCATION:Manatee Chamber of Commerce 222 10th Street West Bradenton\, FL 34205
UID:e.2475.9404
SEQUENCE:3
DTSTAMP:20260516T022840Z
URL:https://business.manateechamber.com/events/details/learn-to-protect-the-digital-reputation-of-your-business-09-19-2016-9404
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