2019 Seminar: The Modern Consumer Journey in the Digital World
Event Sponsors
.jpg)
Date and Time
Thursday Jun 27, 2019
2:00 PM - 4:00 PM EDT
Thursday, June 27
2:00 - 4:00 PM
Location
Manatee Chamber Lakewood Ranch Office at the McClure Center
4215 Concept Court
Lakewood Ranch 34211
Fees/Admission
$30 - Chamber & MYP Members
$27 - Non-Profit Chamber Members
$45 - Future Members
Cancelations made after June 21 will be invoiced and cannot be refunded.
Contact Information
Erica Massey
941-748-4842, ext. 123
Send Email
Description
The Modern Consumer Journey in the Digital World
How Can Your Business Benefit?
Joel Merlin
Senior Leader, Corporate Talent Development, McClatchy
Traditional advertising is no longer sufficient if you want to win in the 21st century. Consumers are interacting with content in various digital spaces, and businesses need to ensure they are visible where customers are active.
The modern consumer journey is complicated?and content is king. Learn the four stages of the journey that businesses need to resonate in to effectively engage consumers and ultimately win their business.
Joel Merlin is a senior leader in corporate talent development and has a passion for helping others navigate and win in a 21st-century marketing world. He holds several Google certifications, certifications with MarketMotive, is a member of the Association of Talent Development, and has held several leadership positions within digital sales organizations.
