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Director, Marketing

Posted: 08/29/2021

Director, Marketing Top Message Join our SCF Communications and Marketing Team! SCF offers many benefits to our employees from obtaining tuition scholarship for employees and eligible dependents, paid Life Insurance, matching Florida Retirement System (FRS) contribution, complimentary access to Wellness activities, paid vacation and sick time, access for eligible dependents to our on-campus Collegiate School and many more! Visit our for benefit details. Job Summary:This position is responsible for leadership, brand management, creation, direction, and coordination of the College’s overall marketing plan, strategies and visual design across all mediums and platforms. The Director leads and manages a team responsible for the college website(s) design and content, multimedia productions, advertising, graphic design and production services, social media, and works with Enrollment and Admissions offices to develop and implement marketing and communication efforts to support recruitment, revenue generation and the college foundation. Plans, develops, and supervises the execution of marketing activities. Develops goals, initiatives and plans for the college and the department that support the College’s strategic plan goals and objectives. Job Description Applicants may be asked to demonstrate any or all of the following duties: 1. Oversight, direction, and development of the crucial functions of Marketing. Provides creative and visionary leadership in developing and implementing strategic marketing plans and initiatives that contribute to the achievement of the College's mission priorities and strategic goals. 2. Serves on selective and highly-skilled task forces and committees as required for position. 3. Leads Marketing team in establishing departmental processes and procedures. 4. Follows marketing trends, stays abreast of new technologies, and oversees the implementation of these innovative mechanisms and/or the modification of existing practices. 5. Directs the department's participation in special event projects, which often take place outside normal business hours, including actively participating on committees as assigned. 6. Represents State College of Florida in the community and to outside agencies. 7. Responsible for integration of all college communication vehicles and strategies (social media, print, online, media relations, content marketing) to ensure accurate, timely, and consistent information across SCF's spectrum of communications. Supports the achievement of key strategic goals while generating gainful media coverage. 8. Works closely with the Associate Vice President, Communications and Government Relations to keep abreast of external image and messaging issues and make changes as necessary; provides planning, messaging and collateral support for planned, adhoc and special project campaigns and initiatives. 9. Develops and executes an integrated College marketing plan that provides consistent and effective communication and marketing aimed at enhancing awareness of the College's programs; assists with generating enrollment and revenue through communication and marketing activities. 10. Leads team on direction, creation and implementation of annual and specific advertising campaigns, including media buying, placement, and measurement. 11. Provides overview of the creative concepts and process to produce high quality, strategically grounded creative services. 12. Provides oversight of concept, production, and publication of all print and digital College collateral. 13. Monitors and assesses the effectiveness of new and current marketing activities. 14. Supervises the preparation of projects performed by outside contractors/vendors/project managers for the College to ensure quality control and effectiveness. 15. Develops, implements and monitors publications program for the College to achieve College strategic plan goals and objectives. Acts as chief marketing adviser for the College, assessing all marketing needs and directing staff and vendors working on the creation, production, and budgets, including but not limited to the College catalog, student handbook, viewbook, and other promotional and institutional publications in print and digital formats. 16. Has specific responsibility for managing the College-wide integrated digital communication and marketing program, and implementing Collegewide editorial content standards in all formats. Collaborates with the Information Technology team and works with consultants to accomplish implementation. 17. Provides statistical reports detailing communications, marketing and advertising trends to the Associate Vice President, Communication and Government Relations. Recommends and implements data-informed decisions for allocating staff and financial resources to achieve strategic communications and marketing goals. 18. Supervises, evaluates, and coaches all department staff. 19. Develops and monitors the department's budgets.20. Develops, monitors, and manages resources to share and protect the College's brand including updating publishing, editing and logo usage standards. 21. Leads and assists College departments/clients with communication and marketing initiatives and plans. 22. Enforces the Department's customized style guide for College publications. 23. Serves on College and Department's emergency response team, including serving as back-up on emergency management messages (BB Connect) and on the Critical Incident Management Team (CIMT) as needed. Also serves on its Critical Communication Team. 24. Provides leadership for and oversees department staff assigned to coordinate major special events for the College, as required. 25. Performs other duties as assigned. Minimum Qualifications Education/Experience: Master’s degree in marketing or related field from an accredited university, and 5 or more years’ related experience and/or training; or equivalent combination of education and experience. Supervisory Experience: Five or more years of direct supervisory experience including responsibility for hiring, firing, performance management, training and coaching is required. Preferred Qualifications Education/Experience: Higher education experience preferred. Special Instructions to Applicants All college searches are subject to compliance with Florida’s Public Records Law and all documents submitted become the property of the college. This position is not eligible for veteran preference. Please contact Human Resources at (941) 752-5375 if you have any questions. Pre-Employment Screenings Requires successful completion of criminal background screenings and employment reference checks. Department Name: Communication and Marketing Campus: Bradenton Work Schedule: 12 month Work Hours From: Work Hours To: Total Hours Per Week: 37.5 hours per week Requested Start Date: January 2022 Job Type: Benefits Eligible: Yes Hiring Range: $57,700 - $74,400 FLSA: Exempt Job Open Date: 08/25/2021 Job Close Date: Open Until Filled: No To apply, visit State College of Florida, Manatee-Sarasota does not discriminate on the basis of sex, pregnancy, race, religion, age, national origin/ethnicity, color, marital status, disability, genetic information or sexual orientation in any of its educational programs, services and activities, including admission and employment. Direct inquiries regarding nondiscrimination policies to: Equity Officer, 941-752-5323, 5840 26th St. W., Bradenton, FL 34207. 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Position Type: Full-time

State College of Florida, Manatee-Sarasota
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