Sales and Marketing Coordinator

About PCS Florida
PCS Florida is a leading IT support company that provides managed IT services, cybersecurity solutions, and proactive technology support for businesses and individuals. We seek a dynamic Sales and Marketing Coordinator to drive brand awareness, generate leads, and support sales efforts to grow our company.
Position Overview
The Sales and Marketing Coordinator will bridge the gap between sales and marketing, ensuring seamless execution of marketing campaigns while supporting the sales team with lead generation, client outreach, and CRM management. The ideal candidate has a blend of creativity, organization, and a data-driven approach to optimizing marketing efforts.
Key Responsibilities
Marketing Support:

• Develop and execute marketing campaigns (email, social media, digital ads) to generate leads for PCS’s IT services.
• Maintain and update the company website with relevant content, promotions, and blog articles.
• Manage PCS Florida’s social media presence, including LinkedIn, Facebook, and other relevant platforms.
• Assist in content creation, including case studies, blog posts, email newsletters, and client success stories.
• Organize and promote company events, webinars, and networking opportunities.
• Analyze marketing data (campaign performance, website traffic, social engagement) to improve effectiveness.

• Research and identify potential business leads and target industries for PCS’s IT solutions.
• Manage the CRM (HubSpot), track leads, and assist with follow-ups to support the sales team.
• Develop and maintain sales materials, including presentations, proposals, and one-pagers.
• Coordinate email and phone outreach to schedule sales meetings with prospective clients.
• Monitor and report on key sales and marketing performance metrics.
• Assist with client onboarding and nurturing relationships to improve retention.

• 1-3 years of experience in marketing, sales support, or a related role.
• Strong knowledge of digital marketing tools (HubSpot, Constant Contact, Google Analytics, LinkedIn Ads, etc.).
• Experience with CRM platforms (HubSpot or similar).
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple projects.
• Knowledge of IT services, cybersecurity, or the technology industry is preferred but not required.
• A basic understanding of SEO, PPC, and website management is a plus.