Network & Learn - Business & Sales - The Lifetime Value of a client
Date and Time
Tuesday Aug 9, 2016
11:30 AM - 1:00 PM EDT
08/09/2016 11:30 am - 1:00 pm
Location
Station 2 Innovation
Fees/Admission
FREE
Contact Information
Station 2 Innovation
Stan Schultes and/or Sara Hand
info@Station2Innovation.com
941-877-1599
Send Email
Description
Lunch-n-Learn with Kano Keller as he reveals how to determine “The Lifetime Value of a Client.” In sales and marketing, customer lifetime value is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model may include heuristics, predictive analytics, & soft signals from personal relationships. Customer lifetime value is an important concept in that it encourages firms and entrepreneurs to shift their focus from quarterly profits to the long-term health of their customer relationships.