Digital Content Strategist

Digital Content Strategist Salary: $41,453.00 - $65,495.00 Annually Location: Bradenton Job Type: Department: Marketing Job Number: Closing: Continuous Description SCF offers a comprehensive benefits package to eligible employees, featuring low-cost State of Florida medical, dental, and vision insurance, along with a variety of additional perks. Employees can take advantage of tuition scholarships for themselves and eligible dependents, paid life insurance, and matching contributions to the Florida Retirement System (FRS). Additional benefits include complimentary access to wellness activities, paid sick and vacation leave, a four-day workweek during June and July, and paid winter break. Eligible dependents may also benefit from access to our on-campus Collegiate School. Visit our https://scf.edu/Administration/HumanResources/Benefits/default.asp for benefit details Job Summary The Digital Content Strategist supports the College's enrollment, brand, accessibility, and marketing goals by leading digital content strategy, SEO/SEM, campaign tracking, performance analytics, and accessibility compliance. This role ensures the College's web presence aligns with marketing campaigns, brand standards, and recruitment objectives while collaborating with IT Services and campus partners on technical needs and compliance. Focused on content, campaign integration, keyword optimization, and data-driven insights, the strategist enhances site visibility, accessibility, user experience, and conversions-serving as the bridge between marketing initiatives and the College's digital platforms to maximize engagement and enrollment outcomes. NOTE: Job descriptions and essential functions are subject to change due to advances in technology, utilization of work force, and other factors which may impact the College's need to modify position requirements. Essential Duties and Responsibilities Applicants may be asked to demonstrate any or all the following duties: • Lead the development and execution of SCF's web content strategy to support brand identity, campaign goals, accessibility standards (WCAG/ADA/508), and enrollment objectives. Manage content updates, curate stories, and ensure consistent voice across platforms. • Collaborate with Marketing, academic, and administrative departments to create, edit, and publish timely, accurate, and engaging content that reflects SCF's brand and resonates with target audiences. Collaboration is central to this role, as it requires close coordination with faculty, staff, and other stakeholders to maintain up-to-date, relevant, and compelling content that resonates with target audiences. • Drive website visibility through SEO best practices, keyword research, and metadata optimization; work with IT to ensure compliance with accessibility standards (ADA/WCAG) while advancing marketing priorities. • Coordinate SEM and PPC campaigns (Google Ads, social media), analyze performance, and collaborate with vendors to maximize ROI. • Perform accessibility audits using automated and manual tools (WAVE, Axe, screen readers), reporting issues and partnering with IT and content owners to resolve them. • Monitor and interpret web analytics (Google Analytics, SEMrush) and accessibility reports, providing regular updates on campaign and enrollment-related performance to Marketing leadership. • Develop and optimize landing pages, calls-to-action, and user flows to improve recruitment, retention, and engagement outcomes. • Align website updates with the College's integrated campaign calendar, recommending innovative strategies that enhance digital storytelling, engagement, and cross-channel marketing. • Partner with IT to assess user experience, branding, and accessibility across SCF's websites. • Review institutional web pages for accuracy, accessibility, and relevance. . • Provide training and guidance to faculty and staff on web content best practices, including plain language, accessibility, SEO, and governance standards. • Collaborate with IT on Content Management System workflows to support effective content management (non-technical role). • Performs other duties as assigned. Job Qualifications The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Education/Experience: Baccalaureate degree in marketing, communications, digital media, or a related field from an accredited institution; minimum of three (3) years in digital content strategy, SEO/SEM, analytics, digital accessibility, or related marketing roles; or equivalent combination of education and experience. • Supervisory Experience: No supervisory experience required. May collaborate with interns or student assistants. • Language Ability: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. • Math Ability: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Ability to apply concepts of basic algebra and geometry. Ability to calculate and interpret campaign ROI, conversion rates, click-through rates, and other marketing metrics. • Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram/chart, or schedule form. • Computer Skills: To perform this job successfully, an individual should have basic knowledge of word processing software, spreadsheets, Internet, e-mail system, and PowerPoint software. Must become efficient with current college database software and other college required software within one month of hire. Strong knowledge of WordPress/CMS publishing, SEO tools (SEMrush, Ahrefs), Google Analytics, and accessibility tools. Proficiency in marketing platforms and content governance workflows. Demonstrated knowledge of WCAG 2.1/2.2 ADA Section 508 and digital accessibility best practices. • Certificates and Licenses: No licensure required; certifications in Google Analytics, Google Ads, or SEO platforms preferred. Accessibility-related certification (CPACC,WAS) desirable. Responsibility for People and Property: This position has no supervisory responsibilities. Responsibility for Communication: • Internal Contacts: This position has routine contact with all levels of SCF administration and faculty staff. • External Contacts: This position has regular contact with vendors. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. To view the full job posting & to apply, visit: https://apptrkr.com/6727674 Copyright ©2025 Jobelephant.com Inc. All rights reserved. https://www.jobelephant.com/ jeid-aa8b65e61bd0c04fb074d3578f563a38